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Event
March 13th

B2Breakfast – Thought leadership in B2B as a revenue driver

This is a free breakfast event for Senior Marketers and CMOs leading marketing functions in B2B companies.

Thursday, March 13th from 9:00 am – 11:00 am EET, Siltasaarenkatu 12 C, Helsinki

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Thought Leadership (aka “How to get your team to share insights on LinkedIn and beyond?”) is already a big conversation among many B2B marketers. Join us for breakfast and learn how to turn thought leadership and social selling into a tactic that drives revenue.

We at The F Company by Precis help large Nordic B2B companies with long sales cycles turn marketing into a revenue driver. We’ve seen it all and know the pains that marketers face.

Besides having a delicious breakfast you’ll:

🔥 Learn the business value of building a thought leadership machine in your B2B company

🔥 Hear from two guest speakers who are killing it with their personal brands

🔥 Get our Playbook for starting a thought leadership program that made us €5+ million in new sales

🔥 Network with other B2B marketing leaders

Get to know the speakers:

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David Blinov – CEO Finland, Partner, Precis  

David has helped our B2B clients generate millions of euros in sales. Marketing is not his only forté, he’s also a public speaking talent – you can catch him in marketing conferences or our webinars. He’s on top of recent and upcoming developments in the field of marketing and is willing to change his mind.

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Yuliya Salorenko – Client Lead, Precis

Yuliya helps marketing teams across large B2B companies in the Nordics build and execute effective digital strategies. A marketer by day and a speaker by night, Yuliya is a TEDx speaker, facilitator and coach who loves turning complexity into compelling storytelling. Yuliya has run several Personal Branding projects to support experts and senior leadership step into the thought leadership arena.

Delfin

Delfin Vassallo – Global Head of Marketing – Infrastructure at GF, formerly Uponor

Multicultural digital mind who speaks in four languages and dreams in five. An experienced business leader who happens to use marketing to drive revenue. With a robust digital media baggage, after 30+ years of surfing between advertising, marketing, and customer experience in five countries. 

Delfin hates those guru, maven, or rock star titles; he aims to be simply a Digital Villager, another inhabitant of McLuhan’s global town, doing real business in the virtual world.

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Santtu Kottila – Independent Strategy & Growth Advisor

Founder & Business Advisor at MarkkinointiKollektiivi, Host & Founder of Kasvucast podcast, Santtu specialises in driving business growth through business strategies, positioning, innovative marketing, strategic sales, building & coaching teams and effective business development.

The program

 

9.00-9.30 | Breakfast & Networking

9.30-10.00 | Keynote: “Thought Leadership in B2B as a revenue-driver”

10.00-10.45 | Fireside chat “Beyond Buzzwords – Thought Leadership that works and drives impact”

10.45-11.00 | Introducing our Thought Leadership Playbook

 

The event is free of charge. However, to ensure there is no food waste or empty seats, you will be charged a no-show fee of 50€ if you fail to cancel your attendance for the event.

Reserve your seat with a binding registration by February 21.


Some of the companies we work with include: