You’ve probably heard of Growth Marketing. Maybe you’ve even seen those case studies, where leads or revenue go up exponentially.
Growth Marketing can fuel the growth of your business. But what makes it so powerful?
- Instead of following one idea, many possible approaches are tested quickly
- Projects are divided into short sprints, and powered by marketing technology
- All decisions are made based on data, not opinions
- The learnings accumulate over time, gradually improving your performance
Growth Marketing is a process for systematic and measurable growth. It makes your team agile and focused, and gives you the data to make decisions. This is how marketing should be done in 2021.