What does Growth Marketing really mean?
You’ve probably heard of Growth Marketing. Maybe you’ve even seen those case studies, where leads or revenue go up exponentially.
Growth Marketing can fuel the growth of your business. But what makes it so powerful?
In the past, B2B companies used to put all their resources into a big campaign, and hope that it works. Those times are over. Today’s leaders move quickly and use data to guide them.
Growth Marketing relies on a rapid testing and learning cycle to systematically improve your results:
- Instead of following one idea, many possible approaches are tested quickly
- Projects are divided into short sprints, and powered by marketing technology
- All decisions are made based on data, not opinions
- The learnings accumulate over time, gradually improving your performance
Growth Marketing is a process for systematic and measurable growth. It makes your team agile and focused, and gives you the data to make decisions. This is how marketing should be done in 2020.
These are the key elements of Growth Marketing:
