Earlier this year, my colleague David introduced me to Leadoo. As he was explaining the concept, I remember going, holy sh*t, this is brilliant!
As a marketer and designer, my goal is to improve business results through better user experience. Straight away I could see the business possibilities Leadoo can bring to our clients. I couldn’t wait to get my hands on it.
Luckily, our friends at Finders Seekers asked us to rebuild their website this summer. They wanted for the new pages to be beautiful and functional, but above all, help the company grow faster.
And the best part? They had already set their minds to use Leadoo. I was excited about the opportunity to finally try it in practice!
Chatbots are annoying
Before we can appreciate the value of the problem Leadoo is solving, let me explain my beef with chatbots.
Imagine going to any corporate website to learn more about the business. Before you get a chance to process the
<h1>, John Doe pops up in the bottom right corner of the screen with a generic “Hi! How can I help?”.
That is, if you are lucky to be using a desktop browser.
The experience is often much worse on mobiles. You don’t even have a chance to learn what the company does before the entire screen gets covered with a poorly designed chatbot.
I come across this crappy UX on a daily basis, and I’m sure you do too.
In fact, this is so common that I have developed a second nature in my web browsing routine. Accept all cookies and close the darn chat popup, so I can enjoy browsing your site that I’m sure your team has spent a lot of time crafting.
The problem is that chatbots are often an afterthought. In most cases, designers do not see it as part of the page design. You just sign up for a chatbot service, add your brand colours and copy-paste the script right before the closing
Do you see the problem with that?
But chatbots actually work
Chatbots are everywhere, and there is a good reason for that. As annoying as they might be, they bring results.
Bots can help generate leads, provide guidance, or even offer first-level customer support. Smart triggers can launch them at just the right time, offering a convenient solution to visitor problems.
When done right, bots can offer a better customer experience than forms (click here to read a good piece on that).
The problem is that it’s almost never done right.
Leadoo to the rescue
Wouldn’t it be great if you could get all the benefits of a chatbot without the frustrations it brings along? Leadoo does just that. It brings the power of conversational interactions and makes it seamless.
The concept is really quite simple – start a conversation where it makes sense! Leadoo is not a traditional chatbot, but is instead integrated straight into the content.
For me as a designer and marketer, the usage scenarios are limitless.
For example, Leadoo can ask the user what specifically they are looking for when they are done going through your services. Or start a conversation about joining your team if they are looking at your open positions.
Leadoo’s superpower is making the chatbot conversation seem…natural. Unlike floating chatbots, an in-page bot gives designers the power to make the chat seem like a part of the website experience. Like it was actually planned to be this way.
Finders Seekers was our first project where the chat found its place already in the wireframes and design files.
It all just makes sense now.
Will it become another thing I will learn to ignore?
Leadoo’s inpage-bots seem to be everywhere. With the pace the company is growing (hint: crazy fast), it’s likely to appear on more and more sites.
Although Leadoo is not annoying and doesn’t interrupt the content flow, I can still see how my brain can learn to ignore it.
So how to make your Leadoo site a good experience?
The key is to truly make the chatbot look a part of your website. Here are a few ways you can do it:
- Plan the chatbot functionality at the early stages of your website redesign. What’s the most natural place for people to interact with the bot?
- Customise the visual elements to fit the overall look and feel of your content. It shouldn’t feel like an afterthought.
- Test the chatbot with real users before the launch. If they would rather use Leadoo than a contact form, you’ve hit the jackpot!
So is Leadoo the perfect solution?
Although Leadoo doesn’t yet offer complete customisation out of the box (Leadoo product team, we have feedback!), with Finders Seekers we managed to create a unique look that seamlessly fits the design.
It not only offers website visitors a better experience, but also helps the business generate better quality leads. And more leads equal faster online growth. Which is what we’re all about at The F Company.
So what should you do now?
Ask yourself just one question. Will a chatbot really add value to my website visitors? If the answer is yes, you really couldn’t do much better than Leadoo.
And if you need help building Leadoo into your digital business, contact us for help!