Growth Marketing Strategy

Create a modern digital marketing process that grows revenue.

Let’s get you started in Growth Marketing

Modern, data-driven marketing is no longer nice to have. It’s a requirement for growth. Leaders move quickly and use data to guide them.

This package focuses on building experiment-driven growth marketing processes in your company. The end result will bring clarity about what’s worked for you in the past, and offer concrete suggestions for how to grow in the future. It’s meant for B2B companies that already have existing products and customers, and want to make digital marketing one of the main revenue drivers.

What’s included

Marketing overview

Analysis of current marketing efforts
Marketing and CRM data analytics
Interviews with the marketing and sales teams
Interviews with your customers
Definition of marketing goals and KPIs

Buyer Persona and Customer journeys

Creation of key buyer personas, or improvement of existing ones
Visualisation of customer journeys for the key buyer personas

Experimentation

Marketing experiment planning
Experiment process and templates

Marketing + Sales Tech stack

Analysis of your current tech stack
Improvement suggestions based on your goals

Concrete deliverables

Thorough report of your marketing performance
Learnings and key findings – what is working and what is not
Improvement suggestions based on data – quick fixes, and long-term strategy
Marketing technology stack recommendations – which tools would help you reach your goals with better ROI