The COVID-19 crisis made it clear that B2B companies have to become digital to stay relevant. You can no longer rely on events or face-to-face-meetings to generate sales. Your customers must be able to find and buy your products online. There’s no time to waste.
This package kick-starts your online sales by focusing on the low hanging fruit, and campaigns with quick return on investment. It’s meant for small-and-medium size B2B companies that have existing products and customers, and want to quickly find new sales channels online.
What’s included
Month 1
Full digital audit
Analysis of your online marketing and sales
Website performance analytics
Content analytics
Conversion points
Buyer personas & journeys
Month 2
Fixing immediate issues
Set up data analytics & conversion tracking
Implement key marketing tools and improved marketing processes
Update value propositions and website content
Set measurable goals and targets
Fix other issues uncovered during the audit
Month 3
Quick wins
Lead generation campaigns
Marketing automation & lead nurturing
Creating lead magnet content
Conversion Rate Optimization
Month 4 onwards
Long-term improvements
Growth marketing strategy
Customer journey designs
Marketing experiment plan
Content strategy
SEO
Concrete deliverables
Quick results from online campaigns – lead generation or online sales, depending on your targets
Modern digital marketing and sales processes
Learnings and key findings – what is working and what is not