Thought
Leadership
in B2B

How to drive results with your internal social selling programs

The way B2B buyers research, discover, evaluate, and purchase products has changed fundamentally. They seek information from the first source (your in-house experts). Data shows it too – 73% of decision-makers say that an organization’s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets.

The bottom line is that people buy from people they know and trust.

Thought leadership as a revenue driver

Thought leadership attributes to 90% of revenue at The F Company. From our internal personal branding programs to building a comprehensive playbook and processes, we are now committed to helping other B2B organizations grow with thought leadership.

“TFC provided two training sessions to our sales team on thought leadership and social selling. The sessions were informative and sparked conversation in our team. TFC did an excellent job showing the business value behind personal branding! They inspired some of us to think about the possibilities of thought leadership”

Patrik Korhonen

Head of Customer Growth at Enento Group

“Working with The F Company on our efforts around thought leadership has been a game-changer. While we still have ways to go, the continued support, inspiration, and spectacular spirit have helped significantly push engagement both as it relates to people internally and within our target audience. The structures and tools provided by TFC have helped our senior leaders rethink thought leadership as part of their role”

Anders Lykke

CEO Northern Europe at Precis Digital

Marketing is a team sport.

Explore how we can support you and your future thought leaders.

Package 1:

Educational workshop on personal branding/social selling (2h)
Thought Leadership Playbook with processes to follow, best practices and practical next steps. We’ll give you the inspiration and tools to get started!

Package 2:

Everything from Package 1
Regular check-up sessions with participants, where we give peer support & feedback for 2 months (what happened, what we learned, how to look at data, next steps, ideas, tips and tricks, content feedback)