B2B marketing
strategy is f*cking hard

We at The F Company help Nordic B2B companies with long sales cycles turn marketing into a revenue driver. We’ve seen it all, and know the pains that marketers face.

From aligning with sales on targeting to choosing the right content, these pains are familiar to many of you. It’s time to fix them.

Our free Google Sheets template will help you to:

• Plan your marketing metric mix to prove impact on revenue
• Align with Sales on goals, definitions and lead handover
• Define buyer personas and ABM lists
• Match personas with content and value props (this is key!)
• Visualise your campaign flow
• Plan big picture marketing experiments

Some of the companies we used these templates with: