B2B Marketing Insights September

Thought leadership in B2B marketing – what, how, and why?

You might be the best in the world at what you do. But if the world doesn’t know you exist, how can you achieve impact on a larger scale?

In this month’s newsletter, we’ll talk about thought leadership in B2B marketing. At The F Company, we used these methods to grow our revenue by 225% in two years.

B2B Marketing Insights May

Account-Based Marketing

How do you find the right B2B audience in a limited target market? How to prove marketing’s impact on revenue?

ABM is the answer, but it often feels too complex and expensive. Well, it doesn’t have to be! In this newsletter, we talked about a lean way to start with B2B ABM.

CMO working on a laptop

Best ABM tools of the month

There are two approaches to ABM tools. The first is to adopt a comprehensive ABM platform with all the functionalities you’d need. The second option is to establish an ABM program using your existing martech stack and adding tools when needed to scale.

Check out the tools we recommend:

B2B Marketing Insights April

Revenue Operations

Revenue growth is not a result of sales work. It’s a joint effort between marketing, sales and customer success. This means that silos are preventing growth.

How do you fix it? There’s no perfect solution, but Revenue Operations comes pretty close.

Free downloadable

RevOps is a function that brings sales, marketing, and customer success teams together. Instead of each team having their own tools and processes, RevOps creates a unified approach. This removes silos and creates shared responsibility over revenue.

You can download this visualisation below 👇

Best RevOps tools

Here are two tools that help you streamline sales, marketing, and customer success processes by providing real-time insights, analytics, and improved collaboration for better revenue management.

Upcoming events

B2B Marketing Insights March

Content Production & Repurposing

Content is the single most important component of B2B marketing. It helps you build awareness, create thought leadership, and ultimately sell more.

Free templates

Say goodbye to content chaos and hello to streamlined success! Our team has crafted two useful templates to help you create a winning content process. Download them below 👇

Case study of the month

SEO, SEM, blogs, cases, events, videos, newsletters and organic social. At The F Company we were doing too much, and getting too little. We had to stop spreading our resources thin.

Check out our latest B2B content webinar to see our case step by step.

Best content tools

David Blinov
Managing Partner
Provocative takes on B2B marketing strategy and its recent developments
Ravi Kumar
Design & Technology Partner
Amazing illustrations of B2B marketing strategy topics, like the viral Dark Funnel graphic
Jennifer Sandström
Senior Growth Marketer
Stories about marketing, growth and business life, with a personal and Swedish twist
Kirill Vdov
Senior Paid Marketing Specialist
Insights and tips on B2B performance marketing, powered by a fondness for numbers