Thought leadership in B2B marketing – what, how, and why?
You might be the best in the world at what you do. But if the world doesn’t know you exist, how can you achieve impact on a larger scale?
In this month’s newsletter, we’ll talk about thought leadership in B2B marketing. At The F Company, we used these methods to grow our revenue by 225% in two years.
How do you find the right B2B audience in a limited target market? How to prove marketing’s impact on revenue?
ABM is the answer, but it often feels too complex and expensive. Well, it doesn’t have to be! In this newsletter, we talked about a lean way to start with B2B ABM.
Best ABM tools of the month
There are two approaches to ABM tools. The first is to adopt a comprehensive ABM platform with all the functionalities you’d need. The second option is to establish an ABM program using your existing martech stack and adding tools when needed to scale.
Check out the tools we recommend:
Revenue growth is not a result of sales work. It’s a joint effort between marketing, sales and customer success. This means that silos are preventing growth.
How do you fix it? There’s no perfect solution, but Revenue Operations comes pretty close.
RevOps is a function that brings sales, marketing, and customer success teams together. Instead of each team having their own tools and processes, RevOps creates a unified approach. This removes silos and creates shared responsibility over revenue.
You can download this visualisation below 👇
Learn more about RevOps:
Content Production & Repurposing
Content is the single most important component of B2B marketing. It helps you build awareness, create thought leadership, and ultimately sell more.
Case study of the month
SEO, SEM, blogs, cases, events, videos, newsletters and organic social. At The F Company we were doing too much, and getting too little. We had to stop spreading our resources thin.
Check out our latest B2B content webinar to see our case step by step.