Stay ahead of the game with B2B marketing insights and strategies
Here, you’ll find the latest in B2B marketing cases, strategies, and findings from our team of experts.
Want to see practical use cases for AI in B2B marketing?
See the recording and slides from our webinar, packed with real-life examples to inspire you. Rated 9.5/10.
Case study of the month
An entire campaign created by AI – from planning to execution? Neste, a Finnish oil refining company, did just that.
With the help of tools like ChatGPT, Copy.ai, Midjourney, and Docue, Neste was able to create legal documents, media plans, texts, and visuals at a faster pace. However, they also learned that AI can’t replace people’s ability to think, feel, guide, and make decisions.
Will this campaign perform better than a human-made equivalent? We’ll see. But the fact that this is now possible is fascinating.
This month we’ve rounded up useful pieces on a range of topics, including:
Best tool of the month
GPT for Sheets™ and Docs
Apps built on ChatGPT are popping up every day, but this is the leanest way to start. This plugin embeds ChatGPT into Google Sheets to help you generate ideas, write ad copy variations, translate and improve your content. All in the same place.
Best of all? It’s free. You just need your ChatGPT API subscription. And if Sheets are not your cup of tea, you can always try Jasper.
Upcoming events
