Stay ahead of the game with B2B marketing insights and strategies

Here, you’ll find the latest in B2B marketing cases, strategies, and findings from our team of experts.

Want to see practical use cases for AI in B2B marketing?

See the recording and slides from our webinar, packed with real-life examples to inspire you. Rated 9.5/10.

Case study of the month

An entire campaign created by AI – from planning to execution? Neste, a Finnish oil refining company, did just that. 

With the help of tools like ChatGPT, Copy.ai, Midjourney, and Docue, Neste was able to create legal documents, media plans, texts, and visuals at a faster pace. However, they also learned that AI can’t replace people’s ability to think, feel, guide, and make decisions.

Will this campaign perform better than a human-made equivalent? We’ll see. But the fact that this is now possible is fascinating.

Best tool of the month

GPT for Sheets™ and Docs

Apps built on ChatGPT are popping up every day, but this is the leanest way to start. This plugin embeds ChatGPT into Google Sheets to help you generate ideas, write ad copy variations, translate and improve your content. All in the same place.

Best of all? It’s free. You just need your ChatGPT API subscription. And if Sheets are not your cup of tea, you can always try Jasper.

Upcoming events

David Blinov
Managing Partner
Provocative takes on B2B marketing strategy and its recent developments
Ravi Kumar
Design & Technology Partner
Amazing illustrations of B2B marketing strategy topics, like the viral Dark Funnel graphic
Kirill Vdov
Senior Paid Marketing Specialist
Insights and tips on B2B performance marketing, powered by a fondness for numbers
Pauliina Haapakoski
Copywriting Lead
Quirky tips for Marketers and Copywriters who want to wield the magic of storytelling